- Home
- Business & Economics
- Marketing
- Brandvantage (A 12-Week Master Plan for Brand Leadership and Beyond)
Brandvantage (A 12-Week Master Plan for Brand Leadership and Beyond)
List Price:
$16.95
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Trupti Bhandari
Format:
Paperback
Pages:
288
Publisher:
Penguin Random House India Pvt. Ltd (April 15, 2022)
Language:
English
ISBN-13:
9780670095315
ISBN-10:
0670095311
Dimensions:
5" x 7.8" x 1.1"
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
List Price:
$16.95
As low as:
$14.58
Publisher Identifier:
P-IPG
Discount Code:
C
Weight:
15.68oz
Audience:
General/trade
Pub Discount:
60
Imprint:
Ebury Press
Overview
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view.
As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding.
This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
