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Branding TV (Principles and Practices) - 9780240807539
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$84.99
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Product Details
Author:
Walter McDowell, Alan Batten
Format:
Paperback
Pages:
170
Publisher:
Taylor & Francis (July 19, 2005)
Language:
English
ISBN-13:
9780240807539
ISBN-10:
0240807537
Weight:
11oz
Dimensions:
7.5" x 9.25"
File:
TAYLORFRANCIS-TayFran_260825153126679-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$84.99
Case Pack:
16
As low as:
$80.74
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
Professional and scholarly
Country of Origin:
United States
Imprint:
Routledge
Overview
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise.
Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
