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- Branding Masculinity (Tracing the Cultural Foundations of Brand Meaning)
Branding Masculinity (Tracing the Cultural Foundations of Brand Meaning)
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$110.99
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Product Details
Author:
Elizabeth Hirschman
Format:
Hardcover
Pages:
108
Publisher:
Taylor & Francis (February 1, 2016)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781138933392
Weight:
10.375oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261010043925030-20261010.xml
Folder:
TAYLORFRANCIS
List Price:
$110.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Interpretive Marketing Research
Case Pack:
20
As low as:
$105.44
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
