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Branding (Marketing 04.08)
List Price:
$19.95
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Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
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- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
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Product Details
Author:
Steve Coomber
Format:
Paperback
Pages:
130
Publisher:
Wiley (March 15, 2002)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781841124100
Weight:
5oz
Dimensions:
4.88" x 6.95" x 0.37"
File:
Wiley-wileyUS_2_1_20260615-20260615.xml
Folder:
Wiley
List Price:
$19.95
Country of Origin:
United Kingdom
Series:
Express Exec
Case Pack:
6
As low as:
$18.95
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Capstone
Overview
Fast track route to mastering brands and branding
Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand
Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand
Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
