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Branded Customer Service (The New Competitive Edge)
List Price:
$22.95
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Janelle Barlow
Format:
Paperback
Pages:
264
Publisher:
Berrett-Koehler Publishers (September 10, 2006)
Imprint:
Berrett-Koehler Publishers
Language:
English
Audience:
General/trade
ISBN-13:
9781576754047
ISBN-10:
1576754049
Weight:
16.2oz
Dimensions:
6.06" x 9.13" x 0.67"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260705T120456_156890276-20260705.xml
Folder:
RandomHouse
List Price:
$22.95
Country of Origin:
United States
Pub Discount:
65
Case Pack:
36
As low as:
$17.67
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Overview
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.
Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
