- Home
- Social Science
- Media Studies
- Branded Content (The Fateful Merging of Media and Marketing)
Branded Content (The Fateful Merging of Media and Marketing)
List Price:
$233.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Jonathan Hardy
Format:
Hardcover
Pages:
292
Publisher:
Taylor & Francis (August 27, 2021)
Imprint:
Routledge
Language:
English
ISBN-13:
9781138190412
Weight:
24.75oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261010043925030-20261010.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
10
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
