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Brand Therapy (15 Techniques for Creating Brand Strategy in Pharma and Medtech)
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$70.00
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Product Details
Author:
Brian Smith
Format:
Hardcover
Publisher:
Practical Inspiration Publishing (October 19, 2020)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781788602402
ISBN-10:
1788602404
Weight:
23.52oz
Dimensions:
7.99" x 7.99" x 0.55"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260218163344-20260218.xml
Folder:
TWO RIVERS
List Price:
$70.00
As low as:
$53.90
Publisher Identifier:
P-PER
Discount Code:
A
Country of Origin:
United Kingdom
Pages:
212
Pub Discount:
65
Imprint:
Practical Inspiration Publishing
Case Pack:
20
Overview
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
