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Brand Identity Now!

List Price: $40.00
SKU:
9783836515849
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  • Product Details

    Author:
    Julius Wiedemann
    Format:
    Hardcover
    Pages:
    384
    Publisher:
    TASCHEN (December 1, 2009)
    Imprint:
    TASCHEN
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9783836515849
    ISBN-10:
    3836515849
    Weight:
    43.84oz
    Dimensions:
    6.68" x 8.76" x 1.33"
    File:
    TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125212-20250917.xml
    Folder:
    TWO RIVERS
    List Price:
    $40.00
    Pub Discount:
    50
    Case Pack:
    5
    As low as:
    $32.00
    Publisher Identifier:
    P-PER
    Discount Code:
    E
  • Overview

    Vital strategies for creating and maintaining brand identity

    With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election CampaignThe Museum of Art and Design, and New York's bid for the Olympic Games 2012.

    Top design offices featured include:
    Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.