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Brand Identity Essentials, Revised and Expanded (100 Principles for Building Brands)

List Price: $29.99
SKU:
9781631597084
Quantity:
  • Pricing is for Unbranded Products
  • Branding Minimum: 50 pieces

Overview

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Branding Options and Pricing (v)

  • 1-Color Imprint: $1.00 ea.
  • Promo-Page Insert: $2.00 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.00 ea. (full-color printed)
  • Set-Up Charge: $40 per decoration
FULL DETAILS

Inquire for higher quantities. Product availability changes daily, so please confirm your quantity is available prior to placing an order.

  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • Product Details

    Author:
    Kevin Budelmann, Yang Kim
    Series:
    Essential Design Handbooks
    Format:
    Paperback
    Pages:
    232
    Publisher:
    Rockport Publishers (April 16, 2019)
    Language:
    English
    ISBN-13:
    9781631597084
    ISBN-10:
    1631597086
    Weight:
    30.56oz
    Dimensions:
    8.5" x 10" x 0.625"
    Case Pack:
    18
    File:
    hbgusa-hbgusa_onix21_P3915762_02182021_Complete-20210218.xml
    Folder:
    hbgusa
    List Price:
    $29.99
    As low as:
    $23.09
    Publisher Identifier:
    P-HACH
    Discount Code:
    A
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