Brand Built (Branding Buildings and the Builders)

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.