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Brand Builder Workbook - 2nd Edition
List Price:
$55.00
| Expected release date is Jan 15th 2027 |
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Product Details
Author:
Pam Mickelson, Pam Mickelson, Hal Vincent, Hal Vincent, Bruce Bendinger, Bruce Bendinger
Format:
Paperback
Pages:
300
Publisher:
First Flight Books (January 15, 2027)
Imprint:
First Flight Books
Release Date:
January 15, 2027
Language:
English
Audience:
General/trade
ISBN-13:
9781887229579
ISBN-10:
1887229574
Weight:
27.36oz
Dimensions:
8" x 10" x 0.9"
File:
Eloquence-IPG_07042026_P10295204_onix30-20260704.xml
Folder:
Eloquence
List Price:
$55.00
Pub Discount:
60
Case Pack:
13
As low as:
$47.30
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Builder Workbook is the simple yet powerful Brand Building Matrix: Business Goals, Target, Message, and Message Windows. The author presents step-by-step guidance for building a powerful marketing communications platform.
