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Brand Beauty Unleashed (The Value of Aesthetics in Marketing)
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$233.99
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Product Details
Author:
Roberto M. Álvarez del Blanco
Format:
Hardcover
Pages:
210
Publisher:
Taylor & Francis (March 31, 2020)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9780367112400
Weight:
19.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261023043524416-20261023.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
20
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
