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Brand Aid (Taking Control of Your Reputation--Before Everyone Else Does)

List Price: $27.00
SKU:
9780735205413
Quantity:
Minimum Purchase
25 unit(s)
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  • Branding: minimum 50 pieces (add’l costs below)
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Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
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  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
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  • RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
  • Product Details

    Author:
    Larry G. Linne, Patrick Sitkins
    Format:
    Paperback
    Pages:
    176
    Publisher:
    Penguin Publishing Group (January 6, 2015)
    Language:
    English
    ISBN-13:
    9780735205413
    ISBN-10:
    0735205418
    Weight:
    5.82oz
    Dimensions:
    5.5" x 8.2" x 0.44"
    Case Pack:
    72
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260423T225301_155994757-20260423.xml
    Folder:
    RandomHouse
    As low as:
    $20.79
    List Price:
    $27.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Prentice Hall Press
  • Overview

    Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) 

    Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.

    We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.

    BRAND AID isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.

    Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.