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Borrowing Brilliance (The Six Steps to Business Innovation by Building on the Ideas of Others)
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$27.00
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Product Details
Author:
David Kord Murray
Format:
Paperback
Pages:
304
Publisher:
Penguin Publishing Group (October 5, 2010)
Language:
English
ISBN-13:
9781592405800
ISBN-10:
1592405800
Weight:
9.4oz
Dimensions:
5.25" x 7.95" x 0.82"
Case Pack:
40
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260423T225312_155994764-20260423.xml
Folder:
RandomHouse
As low as:
$20.79
List Price:
$27.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Avery
Overview
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".
As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:
?Defining-Define the problem you're trying to solve.
?Borrowing-Borrow ideas from places with a similar problem.
?Combining-Connect and combine these borrowed ideas.
?Incubating-Allow the combinations to incubate into a solution.
?Judging-Identify the strength and weakness of the solution.
?Enhancing-Eliminate weak points while enhancing strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:
?Defining-Define the problem you're trying to solve.
?Borrowing-Borrow ideas from places with a similar problem.
?Combining-Connect and combine these borrowed ideas.
?Incubating-Allow the combinations to incubate into a solution.
?Judging-Identify the strength and weakness of the solution.
?Enhancing-Eliminate weak points while enhancing strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
