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Blunders in International Business
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Product Details
Author:
David A. Ricks
Format:
Paperback
Pages:
192
Publisher:
Wiley (March 13, 2006)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781405134927
Weight:
8.96oz
Dimensions:
5.5" x 8.5" x 0.62"
File:
Wiley-wileyUS_2_1_20260815-20260815.xml
Folder:
Wiley
List Price:
$35.00
Country of Origin:
United Kingdom
Case Pack:
38
As low as:
$33.25
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Wiley-Blackwell
Overview
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
- Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
- Conserves its well-liked, concise format.
- Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
