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Big Data Analytics (Digital Marketing and Decision-Making) - 9781032310442

List Price: $63.99
SKU:
9781032310442
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  • Product Details

    Author:
    Kiran Chaudhary, Mansaf Alam
    Format:
    Paperback
    Pages:
    262
    Publisher:
    CRC Press (October 4, 2024)
    Language:
    English
    Audience:
    Professional and scholarly
    ISBN-13:
    9781032310442
    Dimensions:
    6.125" x 9.1875"
    File:
    TAYLORFRANCIS-TayFran_260513043736269-20260513.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $63.99
    Country of Origin:
    United States
    Pub Discount:
    30
    As low as:
    $60.79
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Weight:
    14.125oz
    Case Pack:
    1
    Imprint:
    Auerbach Publications
  • Overview

    This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.