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Bi-Scriptual (Typography and Graphic Design with Multiple Script Systems)
List Price:
$59.95
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- Set-Up Charge: $45 per decoration
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Product Details
Author:
Ben Wittner, Sascha Thoma, Timm Hartmann
Format:
Hardcover
Pages:
336
Publisher:
Braun (July 15, 2018)
Language:
English
Audience:
General/trade
ISBN-13:
9783721209822
ISBN-10:
3721209826
Dimensions:
8.25" x 12.5"
File:
CONSORTIUM-Metadata_Only_Consortium_Customer_Group_Metadata_20260401130216-20260401.xml
Folder:
CONSORTIUM
List Price:
$59.95
Case Pack:
5
As low as:
$46.16
Publisher Identifier:
P-PER
Discount Code:
A
Pub Discount:
65
Weight:
69.6oz
Imprint:
niggli
Overview
As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers.








