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Bi-Scriptual (Typography and Graphic Design with Multiple Script Systems)

List Price: $59.95
SKU:
9783721209822
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Ben Wittner, Sascha Thoma, Timm Hartmann
    Format:
    Hardcover
    Pages:
    336
    Publisher:
    Braun (July 15, 2018)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9783721209822
    ISBN-10:
    3721209826
    Dimensions:
    8.25" x 12.5"
    File:
    CONSORTIUM-Metadata_Only_Consortium_Customer_Group_Metadata_20260401130216-20260401.xml
    Folder:
    CONSORTIUM
    List Price:
    $59.95
    Case Pack:
    5
    As low as:
    $46.16
    Publisher Identifier:
    P-PER
    Discount Code:
    A
    Pub Discount:
    65
    Weight:
    69.6oz
    Imprint:
    niggli
  • Overview

    As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers.