- Home
- Psychology
- Social Psychology
- Beliefism (How to stop hating the people we disagree with)
Beliefism (How to stop hating the people we disagree with)
List Price:
$22.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Paul Dolan
Format:
Hardcover
Pages:
240
Publisher:
Little, Brown Book Group (January 13, 2026)
Imprint:
The Bridge Street Press
Language:
English
Audience:
General/trade
ISBN-13:
9780349128696
ISBN-10:
0349128693
Weight:
12.64oz
File:
hbgusa-hbgusa_onix30_P9977666_04202026-20260420.xml
Folder:
hbgusa
List Price:
$22.99
Country of Origin:
United Kingdom
Pub Discount:
65
As low as:
$17.70
Publisher Identifier:
P-HACH
Discount Code:
A
Dimensions:
5.675" x 8.75"
Case Pack:
32
Overview
Brilliant, wise, humane, scientific, and kind. Beliefism is exactly what the doctor ordered - and it could change the world' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University
"Repeated throughout is the fine principle that whatever position you wish to argue on an issue, you must be honest about what bad effects, as well as good, will follow." Steven Poole, The Times
Beliefism (noun): Discrimination against people who disagree with us
Do you avoid people who are strongly against immigration? Or strongly for trans rights? Against abortion? For drug legalisation? We might like to think that we're tolerant, but many of us struggle to engage with people whose opinions differ strongly from our own-even if they might have something useful to contribute to the debate. That means we're falling victim to what behavioural scientist Professor Paul Dolan defines as Beliefism: discrimination against those with different beliefs to us.
Drawing on the evidence from across the social sciences, Dolan shows how easy it is for us to divide ourselves into opposing camps - and how harmful that can be. Using the central metaphor of the duck-rabbit illusion-where the same image can be viewed as one animal or the other-the book shows that looking at an issue from only one perspective can lead to bad decisions and unnecessary conflict. The world would be a better place if there was less beliefism and Dolan shows how more tolerance is only possible "by design". We need to embed less beliefism into our organisations and lives and he provides a checklist called EMBRACE to help us do that.
Combining curiosity, irreverence and warmth, Beliefism is a definitive behavioural science take by a leader in his field. Whether it's among friends, at university or at work, being less beliefist will make you a better partner or parent, and a more effective buddy or boss.
"Repeated throughout is the fine principle that whatever position you wish to argue on an issue, you must be honest about what bad effects, as well as good, will follow." Steven Poole, The Times
Beliefism (noun): Discrimination against people who disagree with us
Do you avoid people who are strongly against immigration? Or strongly for trans rights? Against abortion? For drug legalisation? We might like to think that we're tolerant, but many of us struggle to engage with people whose opinions differ strongly from our own-even if they might have something useful to contribute to the debate. That means we're falling victim to what behavioural scientist Professor Paul Dolan defines as Beliefism: discrimination against those with different beliefs to us.
Drawing on the evidence from across the social sciences, Dolan shows how easy it is for us to divide ourselves into opposing camps - and how harmful that can be. Using the central metaphor of the duck-rabbit illusion-where the same image can be viewed as one animal or the other-the book shows that looking at an issue from only one perspective can lead to bad decisions and unnecessary conflict. The world would be a better place if there was less beliefism and Dolan shows how more tolerance is only possible "by design". We need to embed less beliefism into our organisations and lives and he provides a checklist called EMBRACE to help us do that.
Combining curiosity, irreverence and warmth, Beliefism is a definitive behavioural science take by a leader in his field. Whether it's among friends, at university or at work, being less beliefist will make you a better partner or parent, and a more effective buddy or boss.








