- Home
- Self-Help
- Personal Growth
- Becoming Legend (The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks)
Becoming Legend (The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks)
List Price:
$29.00
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Berner
Format:
Hardcover
Pages:
272
Publisher:
Harmony/Rodale/Convergent (March 3, 2026)
Imprint:
Harmony
Language:
English
Audience:
General/trade
ISBN-13:
9780593736647
ISBN-10:
0593736648
Weight:
15.4oz
Dimensions:
6.44" x 9.54" x 0.97"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T165602_155746798-20260405.xml
Folder:
RandomHouse
List Price:
$29.00
Country of Origin:
United States
Pub Discount:
65
As low as:
$22.33
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Case Pack:
12
Overview
A young entrepreneur’s blueprint for taking the right risks, scaling to new heights, and building a legendary brand.
“I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.”—Snoop Dogg
Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.
Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley.
In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including:
• It Starts with a Vision: Potential is everywhere. Recognize opportunities and don’t be afraid to think big.
• Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people.
• Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo.
• Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom.
• Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money.
Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.
“I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.”—Snoop Dogg
Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.
Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley.
In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including:
• It Starts with a Vision: Potential is everywhere. Recognize opportunities and don’t be afraid to think big.
• Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people.
• Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo.
• Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom.
• Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money.
Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.
