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Becoming Essential (The Proven Plan to Reinvent Your Career in the Age of Disruption)
List Price:
$28.00
| Expected release date is Oct 20th 2026 |
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Product Details
Author:
Laureen Knudsen
Format:
Hardcover
Pages:
240
Publisher:
Forefront Books (October 20, 2026)
Imprint:
Mission Driven Press
Release Date:
October 20, 2026
Language:
English
Audience:
General/trade
ISBN-13:
9781637635827
ISBN-10:
1637635826
Weight:
15.73oz
Dimensions:
6" x 9"
File:
Eloquence-SimonSchuster_07132026_P10326657_onix30-20260712.xml
Folder:
Eloquence
List Price:
$28.00
Pub Discount:
65
Case Pack:
28
As low as:
$21.56
Publisher Identifier:
P-SS
Discount Code:
A
Overview
In a world where AI is reshaping work, Becoming Essential shows you how to stay valuable by mastering what technology can’t replace.
In Becoming Essential, technology executive and transformation leader Laureen Knudsen offers a powerful road map for staying relevant and valuable in a world being reshaped by artificial intelligence.
After more than three decades leading transformation inside Fortune 1000 companies, Knudsen discovered a critical truth most career advice misses: Technology doesn’t eliminate value. It changes where value lives. The professionals who thrive aren’t the ones who compete with machines. They’re the ones who understand and communicate their Professional Identity.
Drawing on real-world experience and The Essential Professional Method™, Knudsen shows readers how to discover and articulate their Professional Identity, rethink their role, reposition their strengths, and create opportunities in a rapidly evolving workplace. This is not about chasing job titles—it’s about redefining how you contribute.
Whether you’re navigating disruption, feeling stuck, or preparing for what’s next, Becoming Essential offers a clear and practical path forward.
In this book, readers will discover how to:
Becoming Essential is more than a career strategy. It’s a new way of thinking about value, work, and what it means to matter in the age of AI.
In Becoming Essential, technology executive and transformation leader Laureen Knudsen offers a powerful road map for staying relevant and valuable in a world being reshaped by artificial intelligence.
After more than three decades leading transformation inside Fortune 1000 companies, Knudsen discovered a critical truth most career advice misses: Technology doesn’t eliminate value. It changes where value lives. The professionals who thrive aren’t the ones who compete with machines. They’re the ones who understand and communicate their Professional Identity.
Drawing on real-world experience and The Essential Professional Method™, Knudsen shows readers how to discover and articulate their Professional Identity, rethink their role, reposition their strengths, and create opportunities in a rapidly evolving workplace. This is not about chasing job titles—it’s about redefining how you contribute.
Whether you’re navigating disruption, feeling stuck, or preparing for what’s next, Becoming Essential offers a clear and practical path forward.
In this book, readers will discover how to:
- Identify the uniquely human strengths that set their work apart
- Reframe their experience to create new opportunities—not compete for existing roles
- Navigate disruption and uncertainty with clarity and confidence
- Build multiple income streams and long-term career resilience
- Apply The Essential Professional Method to navigate future technological change with confidence
- Overcome fear, self-doubt, and hesitation in times of change
- Build relationships and communities that accelerate growth
Becoming Essential is more than a career strategy. It’s a new way of thinking about value, work, and what it means to matter in the age of AI.
