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Becoming a Design Entrepreneur (How to Launch Your Design-Driven Ventures from Apps to Zines)

List Price: $19.99
SKU:
9781621535089
Quantity:
  • Pricing is for Unbranded Products
  • Branding Minimum: 50 pieces

Overview

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include:

•Methods for launching a venture into the market
•Tips on presentation, pitch and public relations
•How to legally protect intellectual property
•Ways to do effective research, and crowd source
•How to benefit from social media
•Sources for funding and investment and incubators
•Case studies from successful and startup entrepreneurs.

The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Branding Options and Pricing (v)

  • 1-Color Imprint: $1.00 ea.
  • Promo-Page Insert: $2.00 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.00 ea. (full-color printed)
  • Set-Up Charge: $40 per decoration
FULL DETAILS

Inquire for higher quantities. Product availability changes daily, so please confirm your quantity is available prior to placing an order.

  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • Product Details

    Author:
    Lita Talarico, Steven Heller
    Format:
    Paperback
    Pages:
    208
    Publisher:
    Allworth (November 1, 2016)
    Language:
    English
    ISBN-13:
    9781621535089
    ISBN-10:
    1621535088
    Weight:
    18.72oz
    Dimensions:
    6" x 9" x 0.6"
    Case Pack:
    24
    File:
    Eloquence-Simon_02032021_034723_Complete_onix21-20210202.xml
    Folder:
    Eloquence
    List Price:
    $19.99
    As low as:
    $15.39
    Publisher Identifier:
    P-SS
    Discount Code:
    A
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