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Be Data Driven (How Organizations Can Harness the Power of Data)

List Price: $38.99
SKU:
9781398606128
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  • Product Details

    Author:
    Jordan Morrow
    Format:
    Paperback
    Pages:
    240
    Publisher:
    Kogan Page (August 30, 2022)
    Language:
    English
    Audience:
    College/higher education
    ISBN-13:
    9781398606128
    ISBN-10:
    139860612X
    Weight:
    12oz
    Dimensions:
    6.14" x 9.21" x 0.55"
    File:
    TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260103163234-20260103.xml
    Folder:
    TWO RIVERS
    List Price:
    $38.99
    Case Pack:
    26
    As low as:
    $33.53
    Publisher Identifier:
    P-PER
    Discount Code:
    C
    Pub Discount:
    60
    Imprint:
    Kogan Page
  • Overview

    Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.

    Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.

    This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.