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Bau-Vertrieb (German Edition)
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$49.00
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Product Details
Author:
Sammy Ziouziou
Format:
Hardcover
Pages:
176
Publisher:
De Gruyter (October 24, 2012)
Language:
German
Audience:
College/higher education
ISBN-13:
9783486712179
ISBN-10:
3486712179
Weight:
10.4oz
Dimensions:
6.69" x 9.45"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260407163711-20260408.xml
Folder:
TWO RIVERS
List Price:
$49.00
Country of Origin:
Germany
As low as:
$42.14
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Imprint:
De Gruyter Oldenbourg
Overview
Unter Mitarbeit von Wirt.-Ing. M.Sc. Jannes Viebrock Das Buch behandelt die Grundlagen des Vertriebs aus einer Prozessperspektive. Es erörtert die Grundbegriffe des Vertriebs, bevor es auf die Besonderheiten der Bauindustrie eingeht. Mit besonderen Fokus auf die Branche beleuchtet das Buch auch Unternehmen und Absatzmärkte. Die Hauptelemente des strategischen und operativen Vertriebs werden sowohl grundsätzlich als auch baubezogen aufgezeigt. Fallbeispiele aus der Bauwirtschaft tragen zur Verdeutlichung bei.
