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Battling Big Box (How Nimble Niche Companies Can Outmaneuver Giant Competitors)

List Price: $15.99
SKU:
9781601630285
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  • Product Details

    Author:
    Henry Dubroff, Susan J Marks
    Format:
    Paperback
    Pages:
    256
    Publisher:
    Red Wheel Weiser (December 16, 2008)
    Language:
    English
    ISBN-13:
    9781601630285
    ISBN-10:
    160163028X
    Dimensions:
    5" x 8.25"
    File:
    Redwheel-RedWheelWeiser_09302022_P5552710_onix21-20220929.xml
    Folder:
    Redwheel
    List Price:
    $15.99
    Case Pack:
    80
    As low as:
    $12.31
    Publisher Identifier:
    P-MISC
    Discount Code:
    A
    Pub Discount:
    65
  • Overview

    Although it is a struggle for many small businesses to complete against giant chains with vast resources, this guide provides tips for becoming a niche company, building and sustaining customer loyalty, managing cash flow effectively, and encouraging innovation to stay ahead in the game.