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Basketball 2.0 (3x3's Rise from the Streets to the Olympics)

List Price: $26.95
SKU:
9781801501262
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25 unit(s)
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  • Product Details

    Author:
    Tristan Lavalette
    Format:
    Hardcover
    Pages:
    256
    Publisher:
    Pitch Publishing Ltd (November 1, 2022)
    Language:
    English
    ISBN-13:
    9781801501262
    ISBN-10:
    1801501262
    Dimensions:
    5.43" x 8.5" x 1"
    File:
    Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
    Folder:
    Eloquence
    List Price:
    $26.95
    As low as:
    $23.18
    Publisher Identifier:
    P-IPG
    Discount Code:
    C
    Weight:
    14.08oz
    Audience:
    General/trade
    Pub Discount:
    60
    Imprint:
    Pitch Publishing
  • Overview

    Basketball 2.0 takes a riveting and inspirational look inside the rise of 3x3 basketball, which made its Olympic debut at Tokyo 2020, just a decade after launching as the official truncated version of arguably the world's second most popular sport. For generations, three-on-three was a popular form of pickup basketball but seen as a novelty until the governing body, FIBA, hatched an ambitious plan to broaden the sport's worldwide footprint and extend its fan base through a distinctive brand. But to achieve legitimacy, 3x3 needed to accomplish the improbable and go from the streets to the Olympics. Despite skepticism, FIBA created a professional tour and international competitions before its dream was realized when 3x3 became an Olympic sport for the Tokyo Games. FIBA is betting big on its new game, but even after 3x3's memorable Olympic debut, the question remains: will it truly succeed? Basketball 2.0 is the first in-depth exploration of this fascinating and quirky new global game.