Sports Banger (Lifestyles of the Poor, Rich, & Famous)

Sports Banger is a genre-defying, boundary-breaking fashion collective run by Jonny Banger, who interrogates British pop culture, fashion, class, and politics through the subversion and (mis)appropriation of branding. Sports Banger: Lifestyles of the Poor, Rich, & Famous is the complete story of Sports Banger so far. It charts the rise of the brand from an underground bootlegging operation to an all-inclusive, internationally recognized fashion house, record label, and socially conscious satirist in the mold of a modern-day Hogarth. Sports Banger tells the story of the first ten years of the irreverent brand. In a layout created by the Sports Banger studio, the images reflect the anarchic story: photographs of studio ephemera; fashion shows; collaborations with iconic brands, including Nike and Tommy Hilfiger; and Sports Banger T-shirts rub shoulders with images of defaced government letters, raves, and food banks. This is the first book to delve into the Sports Banger archives, featuring never before published material as well as short essays by and interviews with influential figures from the worlds of fashion, art, and music. Sports Banger has a loyal and devoted following, with more than 50,000 followers on Instagram. They are darlings of high-end fashion and the music press, as well as nationwide broadsheets. Sports Banger also has a very active and successful consumer business, with a database of more than 30,000 people garnered from their online store. They sell to customers across the world, with their largest audiences in the United Kingdom, United States, Germany, Japan, Ireland, and the Netherlands.