Back to Balance (The Art, Science, and Business of Medicine)
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- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
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Product Details
Overview
USA TODAY and Los Angeles Times Bestseller
"Dr. Halee Fischer-Wright has both the diagnosis and prescription for what ails American health care."
—Daniel H. Pink, author of Drive and To Sell is Human
When asked about the part of health care that matters most, patients, physicians, and practice administrators have one thing in common: the part of medicine that’s most important to them is the human side of medicine.
But today, the human side of medicine is dying. It is being rendered increasingly irrelevant by the other two sides that make up the modern practice of medicine: business and science. As doctors and practices feel ever-increasing pressure to lower costs and deliver better results, business and science—while equally important to delivering outstanding care—have overstepped their bounds.
The solution, says Dr. Fischer-Wright, is to bring the art, science, and business of medicine into balance—with each side playing its part, and no more, to drive healthy outcomes. To fix things, we must rotate the system back to a place that enables again what the best doctors and practices have always brought to their patients: compassion.
