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Audience Research Methodologies (Between Innovation and Consolidation)
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$233.99
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Product Details
Author:
Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurišić
Format:
Hardcover
Pages:
268
Publisher:
Taylor & Francis (July 29, 2013)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9780415827355
Weight:
23.375oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261023043524416-20261023.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Studies in European Communication Research and Education
Case Pack:
22
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences.
