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Ask, Measure, Learn (Using Social Media Analytics to Understand and Influence Customer Behavior)

List Price: $29.99
SKU:
9781449336752
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Overview

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

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  • Product Details

    Author:
    Lutz Finger, Soumitra Dutta
    Format:
    Paperback
    Pages:
    338
    Publisher:
    O'Reilly Media (February 25, 2014)
    Language:
    English
    ISBN-13:
    9781449336752
    ISBN-10:
    1449336752
    Dimensions:
    6" x 9"
    Case Pack:
    24
    File:
    IPS-Metadata_Only_Ingram_Publisher_Services_Metadata_20210326140826-20210326.xml
    Folder:
    IPS
    List Price:
    $29.99
    As low as:
    $25.79
    Publisher Identifier:
    P-IPS
    Discount Code:
    C