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Arts Marketing
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$70.99
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Product Details
Author:
Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin
Format:
Paperback
Pages:
234
Publisher:
Taylor & Francis (May 11, 2004)
Language:
English
ISBN-13:
9780750659680
ISBN-10:
0750659688
Weight:
15.25oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260326053103677-20260326.xml
Folder:
TAYLORFRANCIS
List Price:
$70.99
Case Pack:
24
As low as:
$67.44
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.
Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
