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Applied Public Relations (Cases in Stakeholder Management)
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$249.99
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Product Details
Author:
Kathy Brittain Richardson, Marcie Hinton
Format:
Hardcover
Pages:
270
Publisher:
Taylor & Francis (April 13, 2015)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9780415526586
Weight:
17.625oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261015043924407-20261015.xml
Folder:
TAYLORFRANCIS
List Price:
$249.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Communication Series
Case Pack:
55
As low as:
$237.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.
