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Apocalípticos e integrados / Apocalypse Postponed: Essays by Umberto Eco (Spanish Edition)
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$24.95
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Product Details
Author:
Umberto Eco
Format:
Paperback
Pages:
480
Publisher:
PRH Grupo Editorial (September 19, 2023)
Language:
Spanish
ISBN-13:
9788426407993
ISBN-10:
8426407994
Weight:
21.8oz
Dimensions:
5.99" x 9.07" x 1.03"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260617T074520_156615832-20260617.xml
Folder:
RandomHouse
List Price:
$24.95
Case Pack:
7
As low as:
$19.21
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
Spain
Pub Discount:
65
Imprint:
Lumen
Overview
Una colección de ensayos magistrales sobre la cultura de masas.
En estos ensayos magistrales, en los que analiza la estructura del mal gusto, la lectura de cómics, el mito de Superman, la canción de consumo, el papel de los medios audiovisuales como instrumento de información o el influjo de la televisión en el mundo actual, Umberto Eco se plantea el problema central de la doble postura ante la cultura de masas: la de los apocalípticos, que ven en ella el signo de una caída irrecuperable, y la de los integrados, que creen de forma optimista que estamos viviendo una magnífica generalización del marco cultural.
Publicados originalmente en 1964, estos textos «lúcidos, persuasivos e ingeniosos de un autor realmente particular, sustancial, brillante y muy divertido» (Kirkus Reviews) componen un libro icónico y visionario que marcó nuestra época y que a día de hoy continúa siendo una obra de referencia.
ENGLISH DESCRIPTION
An erudite and witty collection of Umberto Eco's essays on mass culture.
In these masterful essays, in which he analyzes mass culture’s ugly tastes, the reading of comics, the myth of Superman, consumer’s likes and dislikes, the role of mass media as an information tool, and television’s influence in today's world, Umberto Eco raises the main problem with the two different viewpoints facing mass culture today: that of those with an apocalyptic view, who see it all as a sign of an irrevocable demise, and that of those with a more positive outlook, who optimistically believe that we are living the magnificent generalization of a cultural framework.
Originally published in 1964, these texts that are “lucid, persuasive, and artfully illustrated essays, by an author who is substantial, lucid, humane, and a great deal of fun” (Kirkus Reviews) make up an iconic and visionary book that marked our times and one that continues to be a work of reference in today’s world.
En estos ensayos magistrales, en los que analiza la estructura del mal gusto, la lectura de cómics, el mito de Superman, la canción de consumo, el papel de los medios audiovisuales como instrumento de información o el influjo de la televisión en el mundo actual, Umberto Eco se plantea el problema central de la doble postura ante la cultura de masas: la de los apocalípticos, que ven en ella el signo de una caída irrecuperable, y la de los integrados, que creen de forma optimista que estamos viviendo una magnífica generalización del marco cultural.
Publicados originalmente en 1964, estos textos «lúcidos, persuasivos e ingeniosos de un autor realmente particular, sustancial, brillante y muy divertido» (Kirkus Reviews) componen un libro icónico y visionario que marcó nuestra época y que a día de hoy continúa siendo una obra de referencia.
ENGLISH DESCRIPTION
An erudite and witty collection of Umberto Eco's essays on mass culture.
In these masterful essays, in which he analyzes mass culture’s ugly tastes, the reading of comics, the myth of Superman, consumer’s likes and dislikes, the role of mass media as an information tool, and television’s influence in today's world, Umberto Eco raises the main problem with the two different viewpoints facing mass culture today: that of those with an apocalyptic view, who see it all as a sign of an irrevocable demise, and that of those with a more positive outlook, who optimistically believe that we are living the magnificent generalization of a cultural framework.
Originally published in 1964, these texts that are “lucid, persuasive, and artfully illustrated essays, by an author who is substantial, lucid, humane, and a great deal of fun” (Kirkus Reviews) make up an iconic and visionary book that marked our times and one that continues to be a work of reference in today’s world.
