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Andrea Moda Formula (The Legend Of The Formula One Team Too Bad To Be True)

List Price: $19.99
SKU:
9781592118144
Quantity:
Minimum Purchase
25 unit(s)
Expected release date is Sep 1st 2026
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  • Product Details

    Author:
    Ian Strathcarron
    Format:
    Paperback
    Pages:
    136
    Publisher:
    Histria Books (September 1, 2026)
    Imprint:
    Histria A&E
    Release Date:
    September 1, 2026
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781592118144
    ISBN-10:
    1592118143
    Weight:
    4.54oz
    Dimensions:
    6" x 9"
    File:
    Eloquence-SimonSchuster_04222026_P9988629_onix30-20260422.xml
    List Price:
    $19.99
    Pub Discount:
    65
    As low as:
    $15.39
    Publisher Identifier:
    P-SS
    Discount Code:
    A
    Folder:
    Eloquence
  • Overview

    A sharp, deeply reported case study in how failure reshaped modern Formula One—told with access, authority, and bite. This book turns motorsport chaos into a lasting industry lesson.

    In 1992, a shoe manufacturer from rural Italy decided to conquer Formula One. What could possibly go wrong?

    Ian Strathcarron delivers a riveting exposé of Andrea Moda Formula—the team that became synonymous with chaos, ambition, and spectacular failure. Andrea Sassetti's audacious dream of elevating his fashion brand through motorsport instead produced one of F1's most farcical chapters: cars that caught fire in the pit lane, drivers sent out on worn tires, and a team owner arrested in the paddock.

    Through candid interviews with drivers Roberto Moreno and Perry McCarthy, mechanics, and the recollections of F1 powerbrokers Bernie Ecclestone and Max Mosley, this meticulously researched account reveals how one team's incompetence inadvertently transformed Formula One forever. 

    Part cautionary tale, part tragicomedy, Andrea Moda Formula is essential reading for anyone fascinated by motorsport's most spectacular disasters.