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And Then There's This (How Stories Live and Die in Viral Culture)
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$24.00
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Product Details
Author:
Bill Wasik
Format:
Paperback
Pages:
208
Publisher:
Penguin Publishing Group (August 31, 2010)
Language:
English
Audience:
General/trade
ISBN-13:
9780143117612
ISBN-10:
0143117610
Weight:
6.8oz
Dimensions:
5.5" x 8.45" x 0.5"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T171453_155746864-20260405.xml
Folder:
RandomHouse
List Price:
$24.00
Country of Origin:
United States
Case Pack:
48
As low as:
$18.48
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Pub Discount:
65
Imprint:
Penguin Books
Overview
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired
From the co-author of Our Kindred Creatures and Rabid, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
-Wired
From the co-author of Our Kindred Creatures and Rabid, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
