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An Introduction to Quantitative Research Methods for Marketing (Tools and Techniques Using SPSS and R)
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$62.99
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Product Details
Author:
Ahmad Daryanto
Format:
Paperback
Pages:
490
Publisher:
Taylor & Francis (June 3, 2025)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032525648
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260107055151746-20260107.xml
Folder:
TAYLORFRANCIS
List Price:
$62.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$59.84
Publisher Identifier:
P-CRC
Discount Code:
H
Imprint:
Routledge
Weight:
32.125oz
Overview
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
