An Introduction to Digital Media
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Product Details
Author:
Tony Feldman
Format:
Paperback
Pages:
192
Publisher:
Taylor & Francis (December 5, 1996)
Language:
English
ISBN-13:
9780415154239
ISBN-10:
0415154235
Weight:
11.375oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260414043745989-20260414.xml
Folder:
TAYLORFRANCIS
List Price:
$54.99
Case Pack:
32
As low as:
$52.24
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States
Imprint:
Routledge
Overview
In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and the world of transmitted media which includes digital broadcasting and interactive online services, Feldman provides a comprehensive overview of the digital media landscape. Focusing on multimedia and the entertainment media he describes and analyses the spectacular rise of CD-based information and the equally revolutionary development of the Internet and online services. Set within a commercial context, readers can identify the potential to generate revenue and profit from the new media. An Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.
