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- Alto en proteína / High in protein (Spanish Edition)
Alto en proteína / High in protein (Spanish Edition)
List Price:
$22.95
| Expected release date is Jan 19th 2027 |
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Product Details
Author:
Ismael Galancho
Format:
Paperback
Pages:
272
Publisher:
PRH Grupo Editorial (January 19, 2027)
Imprint:
Grijalbo
Release Date:
January 19, 2027
Language:
Spanish
Audience:
General/trade
ISBN-13:
9788425374135
ISBN-10:
8425374138
Weight:
13oz
Dimensions:
6" x 9"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260810T230746_157544094-20260810.xml
Folder:
RandomHouse
List Price:
$22.95
Country of Origin:
Spain
Pub Discount:
65
Case Pack:
24
As low as:
$17.67
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Overview
En la era de lo «alto en proteína», aprender a distinguir ciencia de marketing puede cambiar la forma en que cuidas tu salud.
Vivimos rodeados de envases que gritan «alto en proteína» como si acabaran de descubrir el secreto de la vida. Productos de toda la vida aparecen ahora con un sello nuevo y unos gramos extra que se pagan a precio de entrenamiento personal.
Este libro parte de un lugar poco rentable para el marketing: el contexto. Hay momentos en que subir el consumo de proteína ayuda; hay otros en que sobra entusiasmo. Y también hay productos que solo han añadido una palabra grande al envase.
En Alto en proteína, Ismael Galancho desmonta la fiebre proteínica con rigor y con el humor seco de quien ha visto demasiado. Explica cuánta proteína necesitas según tu situación y aclara por qué algunas personas se quedan cortas mientras otras incluso se pasan. Pero sobre todo, enseña a leer un producto sin dejarse hipnotizar por una palabra en mayúsculas y a detectar cuándo te están vendiendo un avance nutricional… con dos gramos extra.
Aquí identificarás la proteína como lo que es: una herramienta útil dentro de una dieta coherente. Lo bastante importante para entenderla bien, pero también lo bastante manoseada por el marketing como para mirarla con lupa.
Después de leerlo, el supermercado seguirá intentando venderte el secreto de la vida en un vasito proteínico. La diferencia es que tú ya sabrás hacer las cuentas.
ENGLISH DESCRIPTION
In the age of “high protein,” learning to distinguish science from marketing can change the way you take care of your health.
We’re surrounded by packaging that screams “high protein” as if they’d just discovered the secret to life. Everyday products now appear with a new label and a few extra grams that cost as much as a personal training session.
This book starts from a perspective that’s not very profitable for marketing: context. There are times when increasing your protein intake helps; there are others when the hype is overblown. And there are also products that have simply added a big, flashy word to the packaging.
In High in Protein, Ismael Galancho debunks the protein craze with rigor and the dry humor of someone who’s seen it all. He explains how much protein you need based on your situation and clarifies why some people fall short while others go overboard. But above all, he teaches you how to read a product label without being hypnotized by a word in all caps and how to spot when you’re being sold a “nutritional breakthrough”… with just two extra grams.
Here, you’ll come to see protein for what it is: a useful tool within a balanced diet. Important enough to understand thoroughly but also overhyped enough by marketing to warrant a closer look.
After reading this, the supermarket will still try to sell you the secret to life in a little protein shake. The difference is that you’ll already know how to do the math.
Vivimos rodeados de envases que gritan «alto en proteína» como si acabaran de descubrir el secreto de la vida. Productos de toda la vida aparecen ahora con un sello nuevo y unos gramos extra que se pagan a precio de entrenamiento personal.
Este libro parte de un lugar poco rentable para el marketing: el contexto. Hay momentos en que subir el consumo de proteína ayuda; hay otros en que sobra entusiasmo. Y también hay productos que solo han añadido una palabra grande al envase.
En Alto en proteína, Ismael Galancho desmonta la fiebre proteínica con rigor y con el humor seco de quien ha visto demasiado. Explica cuánta proteína necesitas según tu situación y aclara por qué algunas personas se quedan cortas mientras otras incluso se pasan. Pero sobre todo, enseña a leer un producto sin dejarse hipnotizar por una palabra en mayúsculas y a detectar cuándo te están vendiendo un avance nutricional… con dos gramos extra.
Aquí identificarás la proteína como lo que es: una herramienta útil dentro de una dieta coherente. Lo bastante importante para entenderla bien, pero también lo bastante manoseada por el marketing como para mirarla con lupa.
Después de leerlo, el supermercado seguirá intentando venderte el secreto de la vida en un vasito proteínico. La diferencia es que tú ya sabrás hacer las cuentas.
ENGLISH DESCRIPTION
In the age of “high protein,” learning to distinguish science from marketing can change the way you take care of your health.
We’re surrounded by packaging that screams “high protein” as if they’d just discovered the secret to life. Everyday products now appear with a new label and a few extra grams that cost as much as a personal training session.
This book starts from a perspective that’s not very profitable for marketing: context. There are times when increasing your protein intake helps; there are others when the hype is overblown. And there are also products that have simply added a big, flashy word to the packaging.
In High in Protein, Ismael Galancho debunks the protein craze with rigor and the dry humor of someone who’s seen it all. He explains how much protein you need based on your situation and clarifies why some people fall short while others go overboard. But above all, he teaches you how to read a product label without being hypnotized by a word in all caps and how to spot when you’re being sold a “nutritional breakthrough”… with just two extra grams.
Here, you’ll come to see protein for what it is: a useful tool within a balanced diet. Important enough to understand thoroughly but also overhyped enough by marketing to warrant a closer look.
After reading this, the supermarket will still try to sell you the secret to life in a little protein shake. The difference is that you’ll already know how to do the math.
