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All-American Ads of the 60s (Bi-Lingual Edition)

List Price: $40.00
SKU:
9783836588591
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Steven Heller, Jim Heimann
    Format:
    Hardcover
    Pages:
    640
    Publisher:
    TASCHEN (May 20, 2022)
    Imprint:
    TASCHEN
    Language:
    Bi-Lingual
    Audience:
    General/trade
    ISBN-13:
    9783836588591
    ISBN-10:
    3836588595
    Weight:
    75.84oz
    Dimensions:
    7.72" x 10.04" x 1.77"
    File:
    TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260418163317-20260418.xml
    Folder:
    TWO RIVERS
    List Price:
    $40.00
    Country of Origin:
    Slovakia
    Pub Discount:
    50
    Case Pack:
    5
    As low as:
    $32.00
    Publisher Identifier:
    P-PER
    Discount Code:
    E
  • Overview

    With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets - "just add water"—while striving to reinforce good old American values.

    Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a "wifesaver."

    From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.