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Airline Operations and Management (A Management Textbook)

List Price: $79.99
SKU:
9781032268729
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  • Product Details

    Author:
    Gerald N. Cook, Bruce G. Billig
    Format:
    Paperback
    Pages:
    412
    Publisher:
    Taylor & Francis (May 4, 2023)
    Language:
    English
    ISBN-13:
    9781032268729
    Weight:
    21.25oz
    Dimensions:
    6.125" x 9.1875"
    File:
    TAYLORFRANCIS-TayFran_260612044622062-20260612.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $79.99
    Case Pack:
    16
    As low as:
    $75.99
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    College/higher education
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

    Updates for the second edition include:

    • Fresh data and examples
    • A range of international case studies exploring real-life applications
    • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
    • New chapters on fleet management and labor relations and HRM
    • Lecture slides for instructors

    This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.