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AI in Marketing (Applications, Insights, and Analysis)
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$68.99
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Product Details
Author:
Hannah D. Walters, Rachel M. Hammond
Format:
Paperback
Pages:
354
Publisher:
Taylor & Francis (June 24, 2025)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032743332
Weight:
23oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260205053207053-20260205.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$65.54
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
