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Advertising Media Planning (A Brand Management Approach)
List Price:
$255.00
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
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Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
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Product Details
Author:
Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
Format:
Hardcover
Pages:
312
Publisher:
Taylor & Francis (December 30, 2022)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032192178
Weight:
25oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_261001044602188-20261001.xml
Folder:
TAYLORFRANCIS
List Price:
$255.00
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$242.25
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.
