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Advertising for Account Holders (RLE Marketing) - 9781138787032
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Product Details
Author:
Nigel Linacre
Format:
Hardcover
Pages:
198
Publisher:
Taylor & Francis (August 22, 2014)
Language:
English
ISBN-13:
9781138787032
Weight:
12.875oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260411045024614-20260411.xml
Folder:
TAYLORFRANCIS
List Price:
$99.99
Series:
Routledge Library Editions: Marketing
Case Pack:
55
As low as:
$94.99
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
