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Advertising and Marketing in Theater
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$44.50
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Product Details
Author:
George Capaccio
Format:
Hardcover
Pages:
96
Publisher:
Cavendish Square Publishing, LLC (December 30, 2017)
Language:
English
ISBN-13:
9781502629999
ISBN-10:
1502629992
Weight:
13.04oz
Dimensions:
6" x 9"
File:
ROSEN-Rosen Master 020924-20240209-1.xml
Folder:
ROSEN
List Price:
$44.50
Series:
Exploring Theater
As low as:
$38.27
Publisher Identifier:
P-ROSEN
Discount Code:
C
Pub Discount:
62
Overview
The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
