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Advertising A New Approach (RLE Advertising) - 9781138966178
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$68.99
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Product Details
Author:
Walter Taplin
Format:
Paperback
Pages:
216
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138966178
Weight:
14.125oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260825151031473-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Series:
Routledge Library Editions: Advertising
Case Pack:
1
As low as:
$65.54
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.
First published in 1960.
