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- Adding Value (RLE Marketing) (Brands and Marketing in Food and Drink) - 9781138965935
Adding Value (RLE Marketing) (Brands and Marketing in Food and Drink) - 9781138965935
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$65.99
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Product Details
Author:
Geoffrey Jones, Nicholas J. Morgan
Format:
Paperback
Pages:
372
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138965935
Weight:
24oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260205053848200-20260205.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States
Imprint:
Routledge
Overview
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
