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Adding Value (RLE Marketing) (Brands and Marketing in Food and Drink)
List Price:
$233.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Geoffrey Jones, Nicholas J. Morgan
Format:
Hardcover
Pages:
368
Publisher:
Taylor & Francis (August 22, 2014)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781138793668
Weight:
20.875oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261015043924407-20261015.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Library Editions: Marketing
Case Pack:
55
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
