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Aaker on Branding (The Playbook to Building Strong Brands)
List Price:
$21.95
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Product Details
Author:
David Aaker
Format:
Paperback
Pages:
200
Publisher:
Morgan James Publishing (May 6, 2025)
Imprint:
Morgan James Publishing
Language:
English
Audience:
General/trade
ISBN-13:
9781636986654
ISBN-10:
163698665X
Weight:
13.44oz
Dimensions:
6" x 9"
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20250917130141-20250917.xml
Folder:
PGW
List Price:
$21.95
Country of Origin:
United States
Pub Discount:
65
Case Pack:
25
As low as:
$16.90
Publisher Identifier:
P-PER
Discount Code:
A
Overview
Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand.
This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.
Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.
