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A Year of Creativity (52 smart ideas for boosting creativity, innovation and inspiration at work)

List Price: $28.00
SKU:
9781399413251
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  • Product Details

    Author:
    Kathryn Jacob, Sue Unerman
    Format:
    Hardcover
    Pages:
    224
    Publisher:
    Bloomsbury Academic (November 26, 2024)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781399413251
    ISBN-10:
    1399413252
    Weight:
    14.4oz
    Dimensions:
    6.35" x 9.5" x 0.85"
    File:
    Macmillan Trade-Macmillan_Print_US_Trade_20260403220533-20260403.xml
    Folder:
    Macmillan Trade
    List Price:
    $28.00
    Case Pack:
    20
    As low as:
    $21.56
    Publisher Identifier:
    P-STM
    Discount Code:
    A
    QuickShip:
    Yes
    Pub Discount:
    50
    Imprint:
    Bloomsbury Business
  • Overview

    A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.

    If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour.

    This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash.

    The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.