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A Sign Is
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Product Details
Author:
Jeffrey Ludlow
Format:
Mass Market Paperback
Pages:
300
Publisher:
ORO Editions (March 18, 2025)
Language:
English
Audience:
General/trade
ISBN-13:
9781961856721
ISBN-10:
1961856727
Dimensions:
5.8" x 8"
File:
CONSORTIUM-Metadata_Only_Consortium_Customer_Group_Metadata_20260401130217-20260401.xml
Folder:
CONSORTIUM
List Price:
$35.00
Country of Origin:
China
Pub Discount:
60
As low as:
$30.10
Publisher Identifier:
P-PER
Discount Code:
C
Imprint:
ORO Editions
Weight:
24oz
Case Pack:
14
Overview
An insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object.
The book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.
The book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.
