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135 Tips For Writing Successful Business Documents
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$13.95
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Product Details
Author:
Sheryl Lindsell-Roberts
Format:
Paperback
Pages:
208
Publisher:
HarperCollins (May 3, 2006)
Language:
English
ISBN-13:
9780618659913
ISBN-10:
0618659919
Weight:
10.4oz
Dimensions:
5.12" x 7" x 0.44"
Case Pack:
24
File:
hc-Metadata_Only_HarperCollins_US_Metadata_20260530055643-20260530.xml
Folder:
hc
List Price:
$13.95
As low as:
$10.74
Publisher Identifier:
P-HC
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Collins Reference
Overview
The ability to write well is a critical skill for professionals in nearly every field. Good writers provide leadership, influence decisions, and advance their own careers. In this new book, Sheryl Lindsell-Roberts draws from her twenty-plus years of experience as a successful consultant for clients in business, education, and government. In a lively, engaging style, she explains how to write persuasively for virtually any audience.
Part 1 addresses the basics of all business writing: understanding the reader, drafting, achieving the right tone, creating visual impact, and editing.
Part 2 provides more specific advice on brochures, executive summaries, speeches, PowerPoint presentations, Web site content, and much more. Concrete examples illustrate practical strategies such as how to present a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlight key points.
Packed with valuable information obtained from actual clients in the field, 135 Tips for Writing Successful Business Documents is guaranteed to help anyone who reads it write to hit the mark.
Part 1 addresses the basics of all business writing: understanding the reader, drafting, achieving the right tone, creating visual impact, and editing.
Part 2 provides more specific advice on brochures, executive summaries, speeches, PowerPoint presentations, Web site content, and much more. Concrete examples illustrate practical strategies such as how to present a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlight key points.
Packed with valuable information obtained from actual clients in the field, 135 Tips for Writing Successful Business Documents is guaranteed to help anyone who reads it write to hit the mark.
